Keith Mitchell DipM MCIM

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Keith Mitchell delivering commercial, digital marketing and media strategy

 

  • Chartered Marketer with over 20 years experience in specialist travel, marketing and corporate sponsorship.
  • A career starting with TUI (the world largest Tour Operator) within the Ski and City division through to Golfbreaks, the world’s largest Golf Travel specialist.
  • An in-depth knowledge of sport, lifestyle, tourism, equipment and media space. 
  • Established relationships with PGA TOUR, European Tour, Discovery Channel, Golf TV, NBC, IMG, Sky Media, Google, You Tube and others, along with global strategic partners such as Mastercard, Callaway and key tourist boards.
  • Mergers & acquisition experience - part of the leadership team that oversaw the sale of Teeofftimes to NBC in 2015, and the investment by PGA TOUR in Golfbreaks Ltd 
  • Experience with multi-million international marketing budgets.
  • Creation and delivery of Corporate Sponsorship and Partner agreements delivering incremental revenue.
  • In-depth knowledge of the technical landscape including website builds, CRM systems and data storage. 
  • Proven track record of driving digital transformation and international expansion by creating scalable mobile-first infrastructure including front end web through to customer portal and member areas as part of wider CRM and consumer experience projects. 
  • Working with organisations, leading and mentoring teams to adopt an agile approach to development and marketing campaigns with improved use of core competencies.
  • A direct customer-centric focus whilst delivering positive ROI

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