Testimonials

"I have had the pleasure of working with Keith since 2020 across various brands in the sports, lifestyle, and tech sectors within my investment portfolio. His contributions have been instrumental, particularly during the successful global relaunch of the Staysure Seniors Tour, which transitioned to the Legends Tour. This complex project required adept management of multiple stakeholders, including our co-owners at the European Tour Group, and Keith excelled in raising the profile of the brand while developing an innovative business model that introduced new revenue streams.

Keith directed a comprehensive rebranding initiative that included restructuring our digital platforms, devising a content creation strategy, and executing a targeted marketing and media plan to enhance brand awareness and drive customer acquisition. He restructured our TV product and transformed its technical delivery, engaging with global broadcasters and OTT platforms, while fostering strong relationships with content publishers to optimize distribution. His efforts resulted in an engaging new product that met the expectations of both broadcasters and consumers, leading to a remarkable 50% increase in revenue and a 30% reduction in production and distribution costs.

Under Keith's guidance, our digital marketing initiatives flourished. He spearheaded the creation of a highly engaging website, collaborating with my development team in Sri Lanka, which achieved an impressive 85%+ of traffic through organic search and direct/partner networks by 2024. Additionally, he built a robust CRM marketing database of over 65K contacts, leveraging tools like Salesforce. His efforts also culminated in growing our social media presence on Meta, TikTok, X, Google, and YouTube to over 2M followers, resulting in a combined omni-channel audience reach exceeding 100M in 2024.

Furthermore, Keith has leveraged his extensive industry contacts to identify professionals for both short-term partnerships and to recruit talent for our in-house marketing and media team, significantly bolstering our capabilities.

Keith possesses a strategic mindset, a deep understanding of the latest industry trends, and a proven track record of transforming my vision into tangible results. I wholeheartedly recommend him". 

 “ I had the pleasure of collaborating with Keith and the Chiefs Digital Media team on developing the local and international marketing & media plan for the 2022 and 2023 JCB Championships at the JCB Golf & Country Club, aimed at establishing a strong presence in key territories within Europe and the USA as well as raising awareness of the Championship in turn generating ticket sales locally.

Keith coordinated efforts across our internal teams, the press office, communications, digital, and media production teams. His responsibilities included the production and distribution of a daily 30-minute TV show for Sky Sports Golf, as well as a one-hour tournament highlights show for global broadcasters. Together, these initiatives delivered over £3M in media value and reached more than 200 million fans.

Additionally, engaging content was created for multi-channel use, including on-site activation within the fan village and across social media platforms, ultimately culminating in a global audience reach of over 11 million.

Keith demonstrated exceptional leadership throughout this multifaceted project, successfully assembling the team and overseeing every aspect, from strategy development to post-tournament reporting on audience reach and ROI. His strong communication skills ensured that all members of the JCB team and our shared partners were fully informed of progress.

I highly recommend Keith for his media and marketing strategy expertise and his outstanding leadership abilities".

"I've had the good fortune to work with Keith & his team over a number of years. He is a strategic thinker who combines his broad understanding of marketing channels, business acumen and operational rigour to drive sustainable growth to the business. Beyond this, he has proven to be an inspirational leader within the business, aligning both key individuals and his broader team with his vision. Finally, Keith has continually shown to have a genuine interest in people, forming balanced and lasting relationships with business partners while looking for developmental opportunities for his team".

 “We have been absolutely delighted with the results of this collaboration with Sky Media and Chiefs Digital Media. When we were introduced to the prospect of being able to target our ads to particular households using Sky’s AdSmart technology it was a game changer. The power of TV advertising is unparalleled and having this extra direct focus to a targeted audience is fantastic. On top of that, the advert produced was stunning and video is the best way to capture an element of what our guests will experience when they come and stay.”  

Luxury Country Club, Stoke Park, reveals the exceptional results of its first ever TV advertising campaign. The campaign was live from September 11th for a month and included airtime across the Sky Sports Golf channel, the home of all live golf, as well as utilising Sky Media’s addressable TV platform, AdSmart from Sky, to further identify hyper-specific audiences. Overall, this drove a 558% growth in visitors to the website and a 668% increase in new visitors. The campaign brokered by Chiefs Digital Media working with Sky Media, the advertising sales arm of Sky, included a focus of activity on Sky Sports Golf around key televised events including the PGA Tour, the US Open and culminating at the flagship European Tour Event – BMW Championships at Wentworth. The campaign successfully achieved its aim to reach golfing and leisure audiences and drive interest and sales for upscale golf and leisure breaks. 

"I’ve worked with Keith in my role as ambassador for Golfbreaks over the last couple of years. Keith has been fantastic to work alongside and is passionate about golf and marketing. He knows the industry inside out and has a clear understanding of the best ways to utilise my working relationship with the company. He’s also led a very successful sponsorship and advertising campaign with Sky Sports Golf. Keith is a top professional and a true gentleman someone it’s been a privilege to work with".